Campaigns

Campaign Overview: “Ready to Conquer” (Busy Vegan)

The Problem

Busy Vegan needed to streamline their meal-prep ordering system for existing customers while simultaneously launching a high-impact advertising campaign to promote their meal-prep program.

What We Did

We developed and executed a comprehensive multi-channel campaign that included:

  • Software Integration: Built in a new ordering software to establish a seamless, user-friendly ordering experience.

  • Commercial Production: Provided complete creative direction and script-writing for a custom commercial.

  • Social Media & Graphic Design: Designed bold, strategic graphics emphasizing the boldness and newness of the ordering process.

  • Direct Outreach: Rolled out a targeted email and text marketing campaign.

The Results

  • Software Migration: Converted 30% of existing meal-prep customers over to the new ordering system, with 50% of that group placing an order within the first 3 days.

  • Social Media Growth: Drove a massive 2,000% increase in impressions on Busy Vegan’s Instagram page within the first 7 days.

Campaign Overview: 2025 Beaches Back to School Bash

The Problem

Three local organizations, The City of Jacksonville Beach, Beaches Emergency Assistance Ministry (BEAM), and Ocean City Church, were each independently hosting their own back-to-school supply giveaways. Wanting to maximize their community impact, they decided to combine forces and partnered with us to execute a unified rebrand and marketing campaign.

What We Did

We stepped in to streamline their public presence and drive event participation through a complete creative overhaul:

  • Logo and Brand Redesign: Took their legacy logo and modernized it to make it vibrant and inviting for a younger audience.

  • Merchandise Production: Applied the new branding to custom t-shirts for staff and volunteers to wear on event day.

  • Collateral and Digital Assets: Created all promotional flyers, social media graphics, press releases, and the official event landing page for the organization’s website.

The Results

  • Community Turnout: The unified campaign drove a massive turnout, successfully supporting and serving over 500 families with school supplies for their children.

Event Coverage

2026-2027 Miss Juneteenth Pageant

Presented by the Dr. Martin Luther King Memorial Foundation, this cultural pageant was a celebration of heritage, empowerment, and excellence.

Showcased below is event photography.

A woman in an elegant dress with glasses and earrings speaking at a podium in a dark setting.
An awards ceremony where a woman in a yellow gown is receiving an award from another woman in a white dress. Two other women are standing nearby, one in a light blue dress and the other in a red dress. The background has a large screen displaying the text "The Lift Ev'ry Voice Award" and decorative graphics.
A woman in a yellow showgirl costume with a large yellow feathered headdress stands in front of a backdrop featuring a profile of a woman with the word 'MISS' on her sash. The showgirl is posing with her arm raised and is wearing sparkly tights and gloves.
Young woman with short black hair wearing a yellow, black, and white patterned headscarf, a black sleeveless top, a beaded necklace, and a yellow patterned skirt, standing in front of a microphone on a black background.
A young woman in a light blue, sparkly gown and a young man in a black tuxedo with a sash and a crown, standing together on stage.
A woman dressed in a red gown dancing at an event with a backdrop that reads 'GIRL OF THE YEAR' in shiny red and gold colors.
A woman wearing a green traditional outfit with beads and a matching headwrap, and glasses, smiling. There is a man in a suit and glasses in the background.
A woman in a gold dress and sheer cape holding an award plaque, standing on stage with a red sequined background and a projector screen displaying text about unity and achievement.
A young woman participating in a pageant, wearing a green dress with rhinestones, a crown, and a red sash that reads 'JUNIOR MISS 2023-2024.' She is smiling and standing on stage with other contestants, with a decorated background and stage lighting.
Woman wearing traditional African dress and a large green earring, placing a decorative crown on her head, standing near a microphone with a black background.

2026 Fun on the Fairway

This annual event, taking place at the University of North Florida Golf Complex, is a modern golf mixer built for players who want great instruction, real connections, and a whole lot of fun on the course.

Showcased below is event videography and photography.

Two women standing close together, striking playful poses, with one blowing a kiss and the other giving a confident look. They are dressed in colorful outfits, with one in a green dress and the other in a pink dress, and are wearing stylish sneakers. The background includes a sign with partial text and outdoor greenery.
A woman dancing outdoors with others around, some holding drinks and smartphones, under a large canopy with trees in the background.
Sign that reads 'Fun On The Farmday' in stylized, colorful letters, surrounded by trees and outdoor setting.
Three men are standing outdoors under a white canopy, posing for the camera. They are dressed casually, with two wearing sunglasses and smoking cigars. The background shows green trees and other people.
Three women smiling and posing on a grassy area outdoors with trees and parked cars in the background.
A woman and a man standing outdoors, smiling and engaged in conversation, with trees and people in the background.
Two women standing under a white beach umbrella, holding bowls of ice cream, smiling at the camera. One woman is wearing a light-colored athletic outfit with a sports bra and skirt, and the other is in a green athletic dress with sunglasses and a white hat. There is a sign in the background for Malachi's ice cream bar.
Group of men at outdoor gathering, two in the foreground with drinks and cigars, one wearing a red shirt and black cap, the other in a maroon sweatshirt and white cap, surrounded by other people in casual attire.
Four women standing together outdoors in front of a colorful background, smiling and making a pyramid shape with their hands. They are dressed casually, wearing sunglasses, and appear to be enjoying a sunny day.
Two women smiling and posing on a wooden walkway surrounded by green trees, holding drinks, with one woman wearing a pink dress and sneakers, and the other in blue workout attire with slides.

2025 Light the Night

Hosted by Blood Cancer United, this annual event raises funds for blood cancer research. The community walk encourages participants to carry illuminated lanterns in support of survivors and those lost to the disease.

Showcased below is event videography and photography.

Two women standing in front of a Blood Cancer United backdrop, smiling and holding paper lanterns, one white and one red, with the woman on the right wearing a red shirt and the woman on the left wearing a black jacket and a colorful lei.
People at night participating in a lantern lighting event, some wearing leis, with a woman in glasses holding a lit lantern.
A woman and a child signing a large white memorial structure at a blood donation event with red banners in the background, including the words 'Blood Cancer' and a blood drop symbol.
Two women in matching teal shirts with Jacksonville Jaguars logo and the text 'The Road of the Jaguars' holding black and teal pom-poms at a cheerleading event indoors, with a decorated yellow backdrop behind them and other people in the background.
Person dressed as Ahsoka Tano from Star Wars holding a lightsaber, standing outdoors at an event.
A group of smiling volunteers and children holding red and white paper lanterns at a blood cancer awareness event.
A happy family of three, including a woman, a man, and a young boy, standing together at a baseball stadium. The woman has shoulder-length brown hair and is wearing a black top, jeans, and a colorful lei. The man has a beard, is wearing a blue t-shirt, gray shorts, flip-flops, and has face paint over one eye. The boy, wearing a blue Minions shirt and black shorts, is holding a toy and standing in front of the woman. All are smiling, and the background shows stadium seating, people, and game-related decorations.
A large sign honoring Dalton Fowler for Blood Cancer United, Light The Night. The sign features a smiling child's face with half illuminated.
Three women in red shirts standing behind a red table, smiling and laughing at an indoor event.
Two men at an indoor event wearing matching black T-shirts with green text that reads 'In Loving Memory Team Frank/Paul.' One man is holding a yellow lantern-shaped object."

Impact Storytelling

Commercials and Impact Videos

The Simmons Agency provided creative direction and scriptwriting for the videos below. BEAM’s Single Parent Program video was filmed and edited by Millennial Visionaries LLC. Busy Vegan’s Ready to Conquer commercial was filmed and edited by Aspect and Angles Photography.

Aerial Perspectives

A collection of footage that we filmed and edited using drone technology to showcase aerial perspectives.

Social Media Management

Our social media strategies are built on a foundation of relevance and active engagement. We aim to foster genuine connections without relying on paid acquisition.

Infographic showing social media campaign metrics: Cumulative passive income from TikTok campaign over $500, follower growth of 25,000 organic followers in three months, and a 2253% increase in profile activity, with icons for TikTok and YouTube at the bottom.
A collage of candles in decorative jars with labels from 'Toward the Light Candle Co.' placed on various backgrounds, including indoor, outdoor, and with a woman holding a candle, and social media posts promoting candles for wellness and mental health.
Collection of images from an outdoor event featuring people enjoying food, vendor booths, and group photos. One image shows a girl making a heart shape with her hands on someone's shoulders, another shows a busy food festival with tents and people eating, a third shows a group of people at an I Heart Media event, and others depict food displays, vendor staff, and individuals in a park setting.
A collage of images featuring community service, garden projects, and social awareness events, including a person gardening, flyers for food drives and programs, a group of people at a garden gate, and notable figures like Martin Luther King Jr., with date references and logos for BEAM.

Donor Stewardship

BEAM of Light Beach Ball

As a partner of the BEAM of Light Beach Ball since 2023, The Simmons Agency has helped elevate the event’s impact. Through a comprehensive approach spanning digital strategy, donor engagement, and operational support, we have empowered BEAM to exceed its fundraising targets year after year. The chart below reflects our shared success in growing vital support for local families in need.

+38% Growth Since 2023

A man in a suit is holding a sign that says "Welcome" while smiling at a woman who is holding a bouquet of flowers. They are standing in front of a blue curtain at an event or celebration, with two women in the background smiling and clapping.
A couple dressed in formal attire standing beside a pink vintage Cadillac car with a backdrop that has the text 'BEAM' repeated on it, in front of a stone and stucco building with large windows, plants, and a lamp hanging from an archway.

Graphic Design

Person holding smartphone displaying a newsletter with images and text about gardening updates, planting, and harvesting vegetables and flowers.
A computer monitor and a laptop on a wooden desk display a church website with sections about pastors, prayer requests, and app download. The monitor shows a homepage titled 'A Bridge to Your Divine Purpose' with a photo of a smiling woman and man. There is a beige wall with a shadow, a pen holder with pens, and sticky notes on the desk.
Collection of printed flyers or brochures on various topics, including a single parent program, vegan food options, and business opportunities, with images of smiling women and children, colorful graphics, and text details.
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